about the project: Project Social is a restaurant and cafe in Dana Point, California. This client requested a t-shirt and sticker design to sell on location. They expressed interest in American Traditional, which is an illustration style used mostly for tattoos. I noticed that with their merchandise, they tend to stray in different directions each time and don't really stick to a specific branding or aesthetic. For this reason, I decided to make these designs that each have their own distinct style, taking inspiration from American Traditional. (All copy and illustration created by me)